A brand development strategy is a long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.
A successful branding strategy encompasses the brand’s mission, its promises to its customers, and how these are communicated.
Often misconceived, a branding strategy is not the sum of your logo, color palette, or website; though these creative elements are integral to a successful branding strategy. A branding strategy revolves around all the intangible elements that over time drive brand awareness, brand equity, and brand sentiment.
Some brand strategies which are proven in the industry for the successful long term brand recall and brand value.
1. Understanding businesses in and out:
We, at Markteer, help you understand your true strengths and weaknesses that will drive your business forward. A thorough market research that includes competitor analysis along with a complete customer analysis will help you find unique methods to approach your target market. Our expert research and analysis team shall help you draft your core messaging document keeping in mind the values and practices of your organization.
2. Research your target market:
Markteer’s brand development team works closely with renowned marketing research companies to extract a detailed report of your target market. Our team’s primary objective is to extract the most accurate buyer personas from the available research report. Upon categorizing your buyers based on age, sex, income, geographic location, educational background, previous purchasing patterns, etc., our team will suggest the ideal characteristics of your buyers.
3. Develop your resource:
Our creative crew shall help you develop crucial branding resources such as brand name, logo, tagline, website, style guide, positioning statement, and content strategy. Our design and branding team shall help you turn your imaginations into reality. Markteer’s content writers will narrate your brand story with unique problem-solving skills that shall connect well with your readers. Delight your audience with illustrations and pictures that speak for themselves.
4. Launch your brand:
Launch your brand across multiple online platforms via a press release, guest blogs, social media platforms, influencer marketing, etc., to ensure maximum reach. Markteer’s digital marketing experts help you plan, organize, and execute your launch with professional support and guidance. Be it a sophisticated press release or a simple social media profile, our brand development team has got it all.
5. Create brand value:
Markteer believes great brands take time to build. Our careful planning and mindful execution aim to develop trust between your brand and your target audience. Creating valuable content for your readers, along with customer-centric marketing techniques can enhance brand value. Our content management team shall work closely with your front end marketing team to create content that adds value.
6. Manage your brand:
Multiple marketing tasks overwhelming you? Not anymore. Our professional digital marketing team is here to help. Track and observe your brand development process with crucial metrics such as search engine ranking, website traffic, social media engagement, lead generation statistics, etc., with multiple digital marketing tools. Watch your brand raise and your revenues multiple while our expert team handles your tedious backend work.
7. Social media reputation:
Markteer’s expert social media marketers help you monitor and run multiple social media profiles with great ease. Our media-savvy social procedures, such as content planners, posting schedules, social creatives, etc., are here to help you excel in social media marketing. Manage social media reputation with modern tools that help you monitor brand mentions round the clock.
8. Online Reputation Management(ORM):
Take control of your online reputation. Remove negative content that affects your brand reputation and replace it with positive brand-enhancing content. Climb up the ladder in Google search engine results pages (SERPs) by pushing content relevant to your target market while you monitor and modify Google reviews periodically. Our expert team of digital marketers will monitor your brand mentions 24/7 and take instant actions to prevent them from turning sour.