| Activities | Starter $999/Mo* |
Growth $1499/Mo* |
Business $1,999/Mo* |
|---|---|---|---|
| Number of keyphrases optimized (Keyphrases with less than 1Million results) | 20 | 50 | 150 |
| Web server analysis & reporting | |||
| Keyphrase research & selection | |||
| Predictive keyword analysis | |||
| Meta tags (Title & description) | |||
| Optimization of robots.txt & GoogleBot crawls | |||
| Creation & registrations of sitemap.xml | |||
| Content Assets (Monthly) | 2 | ||
| Google My Business optimization | |||
| Mobile site optimization | |||
| Information architecture audit | |||
| Google Analytics setup with conversion tracking | |||
| Google Analytics traffic analysis | |||
| Custom Dashboards/Data Views | 2 Dashboards | 4 Dashboards | 8 Dashboards |
| Local search optimization | |||
| Setup of website sitemap | |||
| Image optimization | |||
| Link redirect audit | |||
| Custom 404 error page setup and optimization | |||
| Schema HTML tags | |||
| Canonicalization analysis & domain unification | |||
| Quarterly web page freshness updates | |||
| Initial link analysis and disavow | |||
| Dedicated account representative | |||
| Online project management schedule | |||
| Ongoing quarterly keyword reporting | |||
| Ongoing monthly ROI, traffic, & goal reporting | |||
| Google data highlights | |||
| Ongoing quarterly competitor opportunity reports | |||
| Internal linking restructuring & optimization | |||
| Linkable content promotion | |||
| Header Tags Optimized (Ex. H1s) | |||
| Duplicate content analysis | |||
| Website usability analysis | |||
| Universal SEO (Video, Maps, Images, News) | |||
| Continual building of relationships with online bloggers and webmasters | |||
| Link reclamation | |||
| Creation of text navigation | |||
| Up to 25 web lead phone calls transcribed per month | |||
| Website design analysis | |||
| Video and image XML sitemaps | |||
| Searcher experience analysis (long-clicks, pogo-sticking, bounce rate, etc.) | |||
| Link baiting and content development | |||
| Channel Specific Call Tracking | |||
| Monitor competitors' search rankings on a monthly basis | |||
| Monitor competitors' website changes on a monthly basis | |||
| Monitor competitors' content and link additions on a monthly basis | |||
| Track website leads and phone calls | |||
| Analyze which companies visit your website | |||
| Website conversion analysis implementation | custom | ||
| Number of Posts per Month | 10 | 30 | 60 |
| Number of Custom Images per Month Included with Posts | 5 | 15 | 30 |
| Number of Boosted Posts | 2 | 4 | 10 |
| Number of Blog Posts per Month | 2 | 4 | |
| Social Media Marketing Strategy | |||
| Social Media Competitive Analysis | |||
| Social Media Brand Reputation Analysis | |||
| Social Media Audit + Recommendations | |||
| Dedicated Social Media Account Manager | |||
| Daily Monitoring of Included Social Assets | |||
| Monitoring of Boosted Post Comments | |||
| 12 Business Hour or Less Customer Response Time | |||
| Up to 1 personal social media consultations per month | 2 Meetings(30 Mins) | 4 Meetings(30 Mins) | 8 Meetings(30 Mins) |
| Standard Monthly Reporting and Analysis | |||
| Cover Photo & Profile Photo Design/Optimization | |||
| Keywords Ad Campaign | UpTo 1000 | UpTo 5000 | |
| Google PPC Network | |||
| Google Display Network | |||
| Google In-Store Visit Reporting | |||
| Google customer match & audience match | |||
| Industry analysis | |||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Results analysis/reporting | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client's Google Ads account | |||
| Single account representative | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (English only campaigns) | |||
| Setup of 1 Landing Page | |||
| Website conversion analysis reporting | |||
| Website conversion analysis reporting | |||
| Website conversion analysis implementation | Not Disclosed | ||
| Landing page performance testing | Not Disclosed | ||
| Monthly performance & analysis reporting | |||
| Adwords Progressive monthly management cost | $400/mo or 15%, whichever is higher | $600/mo or 12%, whichever is higher | |
| Initial Payment(Six month duration) | $3,000 | $6,000 | $9,000 |
| Starter | Growth | Business | |
|---|---|---|---|
| Google Ads One time setup (1st month) | $699 | $1,499 | |
| Progressive monthly optimization:(Post 6 month commitment) | $999 | $1499 | $1,999 |
| Required Boosted Posts Ad Spend (Standard Consultation and Reporting) | $100 - $200 | $200 - $400 | $300 - $600 |
| Monthly PPC spend with PPC networks | $1,500 | $2,500 | |
| Initial banner ad design for display & remarketing | $200 | 1 set included | |
| Quarterly banner ad design for display & remarketing (a total of 4 banner ad sets a year) | $200 | 1 set included | |
| Website Design/Development | $500 (Upto 10 Pages static HTML Website with 3 design templates) | $1000 (Upto 25 Pages static HTML Website with 6 design templates) | $1500 (Upto 25 Pages static HTML Website with CMS with 8 design templates) |
