{"id":496,"date":"2021-06-15T07:00:19","date_gmt":"2021-06-15T07:00:19","guid":{"rendered":"https:\/\/markteer.com\/blog\/?p=496"},"modified":"2022-07-07T11:30:21","modified_gmt":"2022-07-07T11:30:21","slug":"how-to-track-gmail-emails","status":"publish","type":"post","link":"https:\/\/www.markteer.com\/blog\/how-to-track-gmail-emails\/","title":{"rendered":"How to Track Gmail Emails?"},"content":{"rendered":"

By now, we know very well that emails work better than traditional telemarketing or even the latest social media marketing. How does it remain effective even amongst the latest trends that are cropping up? There are multiple reasons – social media is effective in audience engagement, but emails prove better in converting them to customers. Email is the most cost-effective way to run personalized and customized communications.\u00a0<\/span><\/p>\n

And choosing Gmail for your business needs (amongst any other email service providers) is the best choice a business can make.\u00a0<\/span>Why<\/span><\/em>? Again includes many reasons. First is the huge storage space of 30GB at $5 USD and unlimited storage for $10 USD and beyond. Since it\u2019s based on the cloud, it can be accessed from anywhere. And with the signature feature of Google, searching for the required information is incredible. Gmail also stores instant messages and video conferences for future reference. But one drawback of using Google\u2019s email service is that it does not provide the functionality of tracking your emails. And that\u2019s a basic necessity of businesses today. Don\u2019t panic because there are multiple ways to track your Gmail messages. Before that, let\u2019s look at why your emails should be tracked.<\/span><\/p>\n

Why tracking your Gmail?<\/span><\/strong><\/p>\n

Knowing that email marketing is the primary communication channel of marketing and sales, if there is no way to keep a tab on it, you may not be in a position to make make the right decisions for your business. The only reason why email crashes social media or calling is in its ability to get tracked. I\u2019m sure you must have had questions like, what percent of the sent emails were opened, what are the engagement rates, which subscribers are interested in, which type of emails, which campaigns didn\u2019t just turn out well for you and why, what should you do to improve the overall email marketing performance, and a lot more.<\/span><\/p>\n

You need an answer to all of these questions to streamline your efforts for better results. Scratching the surface by knowing the open rates and click-through rates is fine, but not enough. You have to dive deeper to understand the performance of the overall email marketing on conversion rates and ROI. For instance, if you are struggling to generate more revenue from a specific geography, probably you need to check the deliverability of emails to that particular region. To your surprise, you might find that there is very little subscriber engagement in that region, so you can work towards improving the deliverability and re-engage with them. This is one simple example, but there are many benefits of tracking emails. Understand your email performance, campaign performance, content performance, customer activity, the health of subscribers and how to increase the number, and a lot more.<\/span><\/p>\n

How to track your Gmail?<\/span><\/strong><\/p>\n

If that\u2019s enough coaxing, let\u2019s look at how to track your Gmail emails. While there are some tools exclusively built for tracking Gmail, many of the tools mentioned here include tracking apart from other email functions. For instance, Agile CRM also includes other sales enablement, marketing automation, and helpdesk features apart from Gmail tracking, and Yesware allows you to perform automated drip campaigns and social selling along with tracking. Now, let\u2019s delve into each of these tools and how they work.<\/span><\/p>\n

Mailtrack<\/span><\/strong><\/p>\n

If you are looking for a simple and easy way to understand the deliverability and open rate of emails, then Mailtrack is the answer for you. Startups or a few small and medium businesses would just want to know if their emails are opened, and Mailtrack does just that by including the double-checks – for email delivered and opened – and keeping the other Gmail experience unaltered. The double checks indicate that the email is delivered and opened, along with the information of the time the email was opened and the device with which your email was read.<\/span><\/p>\n

\"gmail<\/p>\n

How to install?<\/span><\/em><\/strong><\/p>\n

1. Open your browser – Chrome, Firefox, Opera, or Edge<\/span><\/p>\n

2. Now go to\u00a0<\/span>https:\/\/mailtrack.io\/<\/span><\/a>\u00a0and click on \u2018Install Mailtrack\u2019<\/span><\/p>\n

\"email<\/p>\n

3. Sign in to your Gmail account<\/span><\/p>\n

\"mailtrack<\/p>\n

4. Authorize Mailtrack<\/span><\/p>\n

<\/p>\n

5. Choose the pricing options, and that\u2019s it. You are ready to use Mailtrack.<\/span><\/p>\n

Price<\/span><\/em>:<\/span><\/strong><\/p>\n

It offers four plans, Free, Basic, Pro, Teams. Free offers unlimited tracking but includes \u2018Sent with Mailtrack\u2019, which you have to delete manually in every email you send or upgrade to Basic, Pro, or Teams to toss it out. If you want more than just double checks, you might opt for higher plans.\u00a0<\/span><\/p>\n