{"id":379,"date":"2021-03-26T07:55:08","date_gmt":"2021-03-26T07:55:08","guid":{"rendered":"https:\/\/markteer.com\/blog\/?p=379"},"modified":"2022-07-07T11:32:57","modified_gmt":"2022-07-07T11:32:57","slug":"email-marketing-tracking-and-optimization","status":"publish","type":"post","link":"https:\/\/www.markteer.com\/blog\/email-marketing-tracking-and-optimization\/","title":{"rendered":"Email Marketing: How to optimize email marketing performance by tracking"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Comparatively, email marketing is the best conversion channel vis-a-vis cold calling or social media marketing. This is proven by looking at some notable findings on email marketing that are doing the rounds on the internet; email marketing generates an average return of\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/#seven\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><span data-preserver-spaces=\"true\">$38<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0for every dollar spent. An average open rate of an email is\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/blog.getresponse.com\/the-state-of-email-marketing-by-industry.html\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><span data-preserver-spaces=\"true\">21.73%<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0which is much higher when compared to social media reach (Facebook at 6% and Twitter at less than 2%).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.markteer.com\/email-marketing-agency-services\">Email marketing<\/a> could be quite frustrating at times. When you email prospects and do not receive a response, there could be various reasons &#8211; the email was not opened, it was not delivered to the inbox, it was ignored, or the content did not make sense. Despite these questions, emails still stand tall among all communication channels because of their ability to get tracked.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Every email that is ignored indicates one prospective client slipping through the cracks, and you cannot let that happen after building a long list of subscribers. Tracking emails can help you arrive at a logical conclusion for all of the above questions, and more details like IP address, browser, operating system, location, etc., are available. Email tracking tells what prospects do with your emails so you can tweak your email messages for better deliverability and better response rates. It allows you to effectively follow up with prospects, track their willingness\/unwillingness, work on your sales pitch, and finally build a better sales pipeline.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">What does it track and their benefits?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Now that you understand that you can seize control of your outbound emails let us look at how you can track them. Let us compare the traditional way of emailing Vs. the present time.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Step by step process of<\/span><strong><span data-preserver-spaces=\"true\"> the traditional method\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">of emailing: It involved zero tracking<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Send emails<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Wait&#8230;, Wait&#8230;! And wait for responses<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">But this scenario has changed with\u00a0<\/span><strong><span data-preserver-spaces=\"true\">email tracking software<\/span><\/strong><span data-preserver-spaces=\"true\">:<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Send emails\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">&#8211; Compose and send emails right from the email tracking software.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Track who opened the email\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">&#8211; Email tracking software tracks and notifies as soon as the prospect opens the email. A notification pops on the screen the moment the email recipient clicks open the email. Unlike a read receipt, where the recipient should take the effort to click (which they might or might not), the tracking software works in the background.\u00a0<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">How does that benefit you<\/span><\/em><span data-preserver-spaces=\"true\">?\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Unlike a read receipt, you can know if a prospect has clicked open the email or not.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">If they opened the email, it means that the subject line is working, or it could also mean that they recognize the recipient (brand name.)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The device through which they accessed the email, if it is through mobile, the prospect could be on the field, but a desktop indicates that he is right in front of the computer and you are on top of their mind, which could be the right time to pick up the phone and reach them.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The location from where they accessed the email, if the prospect accessed from another place other than his typical work location, he might be out of the office and indeed not the right time for a follow-up email.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How many times did they open the email &#8211; number of times indicate they might be interested in your content. This tells us the interest levels of prospects.<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Track who clicked through the links<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0&#8211; This is the most important metric of email marketing. This metric helps us to transcend the traditional emailing method and helps in the better engagement of brands with customers.\u00a0\u00a0<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">How does that benefit you<\/span><\/em><span data-preserver-spaces=\"true\">?<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">A higher click-through rate tells us that the email content and call-to-action design are working or vice versa.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Indicates the campaign&#8217;s effectiveness &#8211; how effective is the campaign in increasing the subscriber interest and helping them traverse through the sales funnel.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It also tells the landing page&#8217;s effectiveness, the landing page&#8217;s design, or the website where they clicked through and landed.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Based on the click-through rates Vs. Product\/ service emails, you can identify the most popular product amongst the audience.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Multiple click-throughs indicate the interest levels of the prospect.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A high click-through indicates better engagement of prospects; the better the engagement, the better the conversions.<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Track who viewed the attachments\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">&#8211; Email tracking software notifies when someone clicks or downloads email attachments. Depending on the type of attachment that intrigued their interest, you can plan the follow-up emails.<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">How does that benefit you<\/span><\/em><span data-preserver-spaces=\"true\">?<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">It helps in having a smooth sales call.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Better informs the prospect about your company and offerings without having you spend more time on the call.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">When you know that a contact has viewed and downloaded the attachments, you can sense their interest levels and pitch your sales call accordingly.<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Top Email marketing tracking tools<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-320 size-full\" src=\"https:\/\/markteer.com\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-services.png\" alt=\"email marketing services\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.markteer.com\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-services.png 800w, https:\/\/www.markteer.com\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-services-300x150.png 300w, https:\/\/www.markteer.com\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-services-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Now that we understand the effectiveness of email tracking, you must be wondering about finding out the right tool for your needs. There are multiple free or even premium accounts with outstanding features specifically designed for your business model. Here is a list of the top three tools available in the market.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">1.\u00a0<\/span><\/strong><a target=\"_blank\" href=\"https:\/\/www.agilecrm.com\/email-tracking\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">Agile<\/span><\/strong><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Agile CRM is one of the top email tracking tools with excellent tracking and reporting elements. With Agile&#8217;s email tracking, you are equipped with more than just opens and click-throughs, valuable information of the customer, engagement history, social profiles, web engagement, sales enablement, customer service, marketing automation, and a lot more. It is an all-in-one CRM tool for sales, marketing, and service teams. Agile&#8217;s email campaign analytics provides full-fledged reports that help you improve performance. Agile also provides autoresponders &#8211; to automatically send emails based on actions and A\/B testing &#8211; to optimize the email messages. It has some great integration features with IMAP, Google applications, and Microsoft Exchange and email gateway integrations like Mandrill, SendGrid, Amazon SES.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Price:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0The free version tracks 5000s emails per month for up to 10 users and charges beyond that. Up to 100K emails $0.004 per email.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">2.\u00a0<\/span><\/strong><a target=\"_blank\" href=\"https:\/\/litmus.com\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">Litmus<\/span><\/strong><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Litmus is an email tracking tool for marketers to make better email campaigns. Its advanced features like email builder, analytics, a checklist with custom controls empower teams to deliver better results. Litmus&#8217; spam testing scans emails across key spam filters (against 25+ different tests) to identify and rectify emails and improve deliverability. Litmus extension allows preview and testing of emails internally or with external email service providers like MailChimp, Campaign Monitor, Salesforce Marketing Cloud, IBM Watson Campaign Automation, Eloqua.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Price:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0It has a free 7-day trial, and its basic plan starts at $79 per user per month. The basic plan does not include code editor integrations, spam testing, email analytics, custom controls, enterprise security.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">3.\u00a0<\/span><\/strong><a target=\"_blank\" href=\"https:\/\/www.yesware.com\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">Yesware<\/span><\/strong><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Yesware is another popular email tracking software tool that tracks open and reply rates, link clicks, attachment opens, and presentation pageviews. Yesware&#8217;s drip campaign is simple and easy to set up for better sales prospecting. The drawback with Yesware is that it does not come with an internal CRM solution. Still, it can be easily integrated with third-party CRM like Salesforce, SugarCRM for log activity data and customer details. It has excellent integration features with Gmail, GSuite, Microsoft Outlook, MS Office 365, Microsoft Exchange. Yesware&#8217;s meeting scheduler helps you book meetings faster and sync all your calendars &#8211; Outlook, Gmail.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Price:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0While there is no free version, it provides unlimited email tracking from its initial offering, which is $12 per user per month. CRM integration is not available in the Pro plan but is available from the Enterprise plan.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Conclusion<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Now that you know what to track and their benefits, what is your next move? Use that information to make better decisions like calling the prospect as soon as you see a pop-up notification of email-open, understand the level of engagement, follow up with the right context, and a lot more. You have the information, and what you do with it depends on you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comparatively, email marketing is the best conversion channel vis-a-vis cold calling or social media marketing. This is proven by looking at some notable findings on email marketing that are doing the rounds on the internet; email marketing generates an average return of\u00a0$38\u00a0for every dollar spent. An average open rate of an email is\u00a021.73%\u00a0which is much [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[15,49,77,65,84],"_links":{"self":[{"href":"https:\/\/www.markteer.com\/blog\/wp-json\/wp\/v2\/posts\/379"}],"collection":[{"href":"https:\/\/www.markteer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markteer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markteer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markteer.com\/blog\/wp-json\/wp\/v2\/comments?post=379"}],"version-history":[{"count":8,"href":"https:\/\/www.markteer.com\/blog\/wp-json\/wp\/v2\/posts\/379\/revisions"}],"predecessor-version":[{"id":847,"href":"https:\/\/www.markteer.com\/blog\/wp-json\/wp\/v2\/posts\/379\/revisions\/847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markteer.com\/blog\/wp-json\/wp\/v2\/media\/382"}],"wp:attachment":[{"href":"https:\/\/www.markteer.com\/blog\/wp-json\/wp\/v2\/media?parent=379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markteer.com\/blog\/wp-json\/wp\/v2\/categories?post=379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markteer.com\/blog\/wp-json\/wp\/v2\/tags?post=379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}