{"id":372,"date":"2021-04-06T09:20:19","date_gmt":"2021-04-06T09:20:19","guid":{"rendered":"https:\/\/markteer.com\/blog\/?p=372"},"modified":"2022-07-07T11:32:36","modified_gmt":"2022-07-07T11:32:36","slug":"integrate-your-landing-pages-into-your-crm","status":"publish","type":"post","link":"https:\/\/www.markteer.com\/blog\/integrate-your-landing-pages-into-your-crm\/","title":{"rendered":"10 Reasons Why you Must Integrate Landing Pages with your CRM"},"content":{"rendered":"

Landing pages have spread out widely, and each sales executive and marketer knows how effective they are. While everyone is busy building many landing pages, they often forget to connect them with the CRM they use to administer the entire sales process. While this can take the expected yield of your landing page southward, here we tell you why you shouldn’t commit the mistake of not integrating them. Keep reading!<\/span><\/p>\n

Importance of CRM in a Nutshell<\/b><\/p>\n

Even sales and marketing novices are aware of how crucial is a role played by CRM (a Customer Relationship Management System to be precise) in sales development and operations. CRM acts as a central database of prospects (leads in sales jargon) and clients with whom your company intends to maintain business relationships.\u00a0<\/span><\/p>\n

CRM software available in the market is equipped with scores of features and utilities that help you store data records, maintain communication with leads and users, deliver relevant content to them. Also, it ensures that you can acquire more clients and retain them for as long as possible.<\/span><\/p>\n

How do Landing Pages Work?<\/b><\/p>\n

You must be wondering, why would you need a Landing page when you already have a running website in the first place?\u00a0<\/span><\/i><\/p>\n

The question is valid, and the answer leads to the very reason that makes Landing pages more efficient than regular website pages.\u00a0<\/span><\/p>\n

A <\/span>landing page<\/span><\/a> is built to attract visitors looking for more details about a specific event, offer, or deal. On the same page, the visitor receives all the information and form where he can fill in his contact information expressing his interest. This is how the visitor lets you know that he is willing to be contacted further <\/span>without leaving the same landing page<\/span><\/i>.\u00a0<\/span><\/p>\n

That is, a landing page is a fundamental source of lead generation<\/a>. Besides, the landing pages come with a pretty fantastic bunch of advantages. There are higher leads conversion, more visitors, longer page sessions, and lesser or no redirections.<\/span><\/p>\n

What do we mean by integrating website landing pages with your CRM?<\/b><\/p>\n

When you integrate these two, you ensure that all the lead data coming from the landing page is added to the CRM database immediately without human intervention or manual efforts.\u00a0<\/span><\/p>\n

What Happens without Integration?<\/b><\/p>\n

Well, those who are super-efficient in performing manual tasks will somehow deal with the absence of integration. However, working with landing pages that are not integrated with the CRM you use shall only lead to:\u00a0<\/span><\/p>\n