{"id":328,"date":"2021-01-13T10:56:45","date_gmt":"2021-01-13T10:56:45","guid":{"rendered":"https:\/\/markteer.com\/blog\/?p=328"},"modified":"2022-07-07T12:13:58","modified_gmt":"2022-07-07T12:13:58","slug":"sms-marketing-isnt-dead-tips-for-mastering","status":"publish","type":"post","link":"https:\/\/www.markteer.com\/blog\/sms-marketing-isnt-dead-tips-for-mastering\/","title":{"rendered":"SMS Marketing isn\u2019t Dead: Tips for Mastering SMS Marketing"},"content":{"rendered":"

When you have a product to sell, effective multi-channel marketing is your key to success. Short Message Service (SMS) marketing, a somewhat forgotten or ignored marketing tactic, carries immense potential and can bring about positive outcomes for your business.<\/span><\/p>\n

But there’s one caveat. Current trends suggest that SMS marketing is becoming an obsolete method for selling your product. Due to smartphone users’ proliferation and the emergence of dynamic content, apps, social media marketing, and other alternative messaging channels, businesses are not particularly interested in leveraging SMS marketing to drive demand, nurture prospects, and convert them into customers.<\/span><\/p>\n

However, statistics don’t validate these trends. Every year, almost five billion text messages are sent. These messages have an open rate of 90% after three seconds of being received. Denmark, the top SMS marketing company, goes even further by <\/span>finding the same rate at 98%<\/span><\/a>. Additionally, every mobile device is enabled to receive text messages, which improves an SMS campaign’s flexibility.\u00a0<\/span><\/p>\n

Alternatively, email has an average open rate of 20%. This shows the broad reach and conversion capability of SMS marketing. This also proves that SMS marketing isn’t dead and can be very useful for businesses to stay connected with their customers.<\/span><\/p>\n

But what SMS marketing, and how does it work?<\/span><\/p>\n

\"what<\/p>\n

SMS marketing<\/a> is all about sending a text message or SMS to customers or prospects who have agreed to receive communications from your business. Text messages effectively generate instant customer engagement as they are received on the customer’s mobile device. Moreover, SMS messages tend to either get a response or are dismissed quickly, which allows you to know whether or not they were effective in a short period of time.<\/span><\/p>\n

As <\/span>23.5 million<\/span><\/a> consumers respond to marketing SMS messages every year<\/span>, it’s no wonder SMS boasts a much higher response rate than mobile advertising. That’s not all. Around 48.7 million consumers are set to opt-in for receiving business SMS messages by 2020. This showcases the huge potential of SMS marketing campaigns.<\/span><\/p>\n

So, why are businesses not taking it seriously? Statistics say that companies are only using 38% of their SMS channel’s total capacity.\u00a0<\/span><\/p>\n

The main reason behind this is that companies with small budgets need to balance the costs and ROI involved in SMS marketing. As a result, emails are a better option for businesses. Moreover, SMS has its limitations. With SMS, you only get 160 characters to play with, making it more challenging to convey your message than through an email.<\/span><\/p>\n

Nevertheless, if we go beyond the restrictions, an effective SMS marketing strategy can give you outstanding outcomes. Especially on weekends when email opening rates are low, SMS could be a fantastic alternative for you. In a survey, consumers say that they check text messages daily, whereas email may take a day or two to be opened.\u00a0<\/span><\/p>\n

Keeping the comparison aside, there are some more significant points, which you need to keep in mind to master SMS marketing and <\/span>increase your ROI<\/span><\/a>.<\/span><\/p>\n

What are those points? Let’s figure it out in detail.<\/span><\/p>\n

Tips to master SMS marketing<\/i><\/b><\/p>\n

\"sms<\/p>\n

SMS marketing is still a new opportunity for many businesses. It is essential to understand and implement some of the essential aspects of SMS marketing to produce positive results. These aspects include the following points:<\/span><\/p>\n