{"id":309,"date":"2021-04-13T07:22:22","date_gmt":"2021-04-13T07:22:22","guid":{"rendered":"https:\/\/markteer.com\/blog\/?p=309"},"modified":"2022-07-07T11:32:26","modified_gmt":"2022-07-07T11:32:26","slug":"7-leading-sales-trends-expected-to-drive-success-in-2021","status":"publish","type":"post","link":"https:\/\/www.markteer.com\/blog\/7-leading-sales-trends-expected-to-drive-success-in-2021\/","title":{"rendered":"7 Leading Sales Trends Expected To Drive Success In 2021"},"content":{"rendered":"

The sales process has changed a lot over the years – everything from generating leads to closure. OK, not everything but a lot. Changing your sales approach predominantly depends on how customers respond to your actions. The old school selling involved multiple stages before the lead could be designated as ‘hot’.<\/span><\/p>\n

Prospecting<\/span><\/i> – Sales executive identifies if the prospect fits their ideal customer profile.,\u00a0<\/span><\/p>\n

Qualifying<\/span><\/i> – Sales executive qualifies if there is a sales opportunity.\u00a0<\/span><\/p>\n

Need analysis<\/span><\/i> – Sales executive now makes a thorough analysis of prospect’s problem vs. their solution., <\/span>Value proposition<\/span><\/i> – Sales executive proposes how their solution can bring value to the prospect’s situation and defines the lead’s opportunity.<\/span><\/p>\n

Change in the Sales Approach – more Inbound<\/b><\/p>\n

A lot of this process is fading in today’s scenario. Customers are well informed and educated than ever. You would be surprised to know that today 90% of decision-makers don’t respond to cold calls anymore.<\/span> And why should they<\/span><\/i>? When they have a whole lot of information at just a click away.\u00a0<\/span><\/p>\n

Consumers today define the buying and selling process more than a business. Hence, a shift from outbound sales to inbound sales. The beauty of inbound sales is that it is not confined to a segment and empowers a startup to stand up against a large enterprise.<\/span><\/p>\n

Let’s rundown at leading sales trends expected to prevail in 2021.<\/span><\/p>\n

1. Build a Robust Content – Sales Strategy<\/b><\/p>\n

One of the top content marketing objectives is to drive sales by generating more leads. And the fact is <\/span>inbound marketing generates 54% more leads<\/span><\/a> than traditional outbound sales. There is a profound change in how people consumed content in the last two years. People today go to search engines, social media, and publication websites to catch up on news and business trends. These browsing habits guide businesses to spread their content across these channels to generate more traffic.<\/span><\/p>\n

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Image source: Hubspot<\/figcaption><\/figure>\n

How does a change in content consumption impact sales<\/span><\/i>?<\/span><\/p>\n